At least one McDonalds outlet in California has flipped the iconic arches to make it look like a W.
“In celebration of women everywhere, and for the first time in our brand history, we have flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” a McDonald’s official said.
Apart from physically flipping the ‘M’ sign, McDonald’s also plans to invert its logo on its social media channels such as Twitter, Instagram and other digital platforms, Business Insider reported.
International Women’s day is celebrated on March 8 every year. It was first organized in 1911 by a German socialist and theorist named Clara Zetkins, to observe women’s right to vote, equality and many other women issues which prevailed in the 18th century.
With most of those issues still persisting around the world, the celebration of International Women’s Day raises awareness about them and gives them more importance.