ONDC Struggles with Adoption
India’s Open Network for Digital Commerce (ONDC) faces challenges as retail orders dropped from 6.5 million in October 2024 to 4.6 million in February 2025.
The NRAI paused integration due to instability.
High-level exits, reduced incentives, and a cumbersome user experience (54% find it complex, per LocalCircles) hinder growth.
Despite 62% of users finding better value, customer service lags, and mobility now overshadows retail.
It needs strategic clarity to rival Zomato and Swiggy.
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