Campa Cola Price Strategy
Reliance’s Campa Cola, priced at ₹10 for a 200ml bottle and ₹20 for 500ml, has captured a 10% market share in India’s cola market.
This aggressive pricing, half that of Coca-Cola and PepsiCo’s ₹20 for 250ml, mirrors Reliance’s Jio strategy.
Higher retailer margins of 6–8% versus competitors’ 3.5–5% secured shelf space in 18,900 stores.
The ₹200-crore IPL 2025 sponsorship boosted visibility.
Rural and urban price-sensitive consumers favor Campa, prompting rivals to focus on returnable bottles.
Reliance’s nostalgia-driven branding and distribution via JioMart and kiranas further amplify its reach.
Read More at Deccan Herald
