Campa Cola Price Shakes Up Beverage Sector
Campa Cola Price Strategy Reliance’s Campa Cola, priced at ₹10 for a 200ml bottle and ₹20 for 500ml, has captured a 10% market share in India’s cola market. This aggressive pricing, half that of Coca-Cola and PepsiCo’s ₹20 for 250ml, mirrors Reliance’s Jio strategy. Higher retailer margins of 6–8% versus competitors’ 3.5–5% secured shelf space…